Document Type

Book Chapter

Publication Date

1999

School

Graduate School

Abstract

David Donnelly examines the commercialization of the Internet and considers the implications of the advertising applications of the Net After noting the history of advertising on other media and the unique attributes of the Internet context, the chapter examines new marketing and promotion techniques available on the Net The author suggests a set of safeguards that may avoid negative consequences of increased commercialization of the Net.

Book Chapter

14

Copyright/Permission Statement

All rights reserved. With permission of Hampton Press.

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